claude-opus opus · 27.7s
## Pharmaceutical and Medical Device Act, Articles 66–68 (Prohibition of Misleading Advertising)
**Regulatory Intent**
The full name of the law is the "Act on Securing Quality, Efficacy and Safety of Products Including Pharmaceuticals and Medical Devices" (薬機法). Articles 66–68 aim to protect the life and health of the public by preventing people from being induced to purchase or use products improperly through false or exaggerated information. Because the efficacy and safety of pharmaceuticals are highly technical and information asymmetry is substantial, the law imposes prior restraint on labeling and advertising.
**Summary of Each Article**
- **Article 66**: Prohibits advertising, description, or dissemination of false or exaggerated claims regarding efficacy, effects, or performance. Also covers representations that imply endorsement by physicians and similar persons, suggestions of induced abortion, and obscene content. Applies to "any person" (not limited to advertisers).
- **Article 67**: Restricts advertising of pharmaceuticals and regenerative medicine products for specified diseases requiring physician supervision (e.g., cancer) to the general public, as designated by Cabinet Order.
- **Article 68**: Prohibits advertising the name, efficacy, or effects of unapproved pharmaceuticals and medical devices (blocking promotion of products before approval).
**Operational Rules**
The practical standard is the Ministry of Health, Labour and Welfare notification "Standards for Appropriate Advertising of Pharmaceuticals, etc." (established 1980, fully revised 2017). In addition to corrective orders and criminal penalties, the 2019 amendment (effective 2021) introduced a **surcharge system**: violations of Article 66 carry a surcharge of, in principle, 4.5% of revenue from the relevant product during the violation period. Advertising is determined by three criteria: customer solicitation, specificity (reference to a particular product or person), and general dissemination.
**Key References**
- MHLW, "Standards for Appropriate Advertising of Pharmaceuticals, etc." (MHLW Notification No. 0929004, 2017 revision)
- Pharmaceutical and Medical Device Act, Articles 66–68 and Article 75-5-2 (surcharge)
- Director, Pharmaceutical Supervisory and Narcotics Division, MHLW Bureau of Pharmaceutical and Food Safety, *Explanation of and Notes on Standards for Appropriate Advertising of Pharmaceuticals, etc.*
- Japan Pharmaceutical Manufacturers Association, "Code of Practice for Promotion of Prescription Drugs"
- Yakuji Regulatory Research Group (ed.), *A Plain Guide to the Pharmaceutical and Medical Device Act* (Yakuji Nippo)
claude-sonnet sonnet · 26.6s
## Pharmaceutical and Medical Device Act Articles 66–68: Prohibition of Misleading Advertising
**Regulatory Intent**
To protect consumers' rational decision-making and prevent inappropriate use, delayed medical consultation, and health harm. Functions as the "trust infrastructure" of a market where information asymmetry is pronounced.
**Role of Each Article**
- **Article 66**: Comprehensive prohibition of false or exaggerated advertising, representations that imply guarantees, and advertisements suggesting induced abortion
- **Article 67**: Advertising of pharmaceuticals for "specified diseases" (designated by Cabinet Order, e.g., cancer) to the general public is prohibited in principle (permitted in specialist journals for healthcare professionals)
- **Article 68**: Full prohibition on advertising the efficacy or effects of unapproved products
**Criteria for Determining "Advertising" (1971 Pharmaceutical Affairs Bureau Notification No. 476)**
Three requirements must all be met: ① customer solicitation; ② reference to a specific product or person; ③ broad public dissemination. The criteria apply to SNS posts, word-of-mouth, and materials formatted as academic presentations used for promotional purposes.
**Enforcement**
The 2021 amendment introduced a **surcharge** (4.5% of revenue from the violation period) alongside a multi-layered sanctions system comprising administrative guidance, business suspension, and criminal penalties (imprisonment up to 2 years or a fine up to ¥2 million).
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**Key References**
- MHLW Pharmaceutical Affairs Bureau Director Notification, "Standards for Appropriate Advertising of Pharmaceuticals, etc." October 9, 1980, No. 1339 (2017 revision)
- MHLW Notification, "On Control of Unapproved/Unlicensed Pharmaceuticals," June 1971, No. 476
- Japan Pharmaceutical Manufacturers Association, *Guidelines on Sales Information Provision Activities for Prescription Drugs*, MHLW, 2018
- Yakuji Nippo (ed.), *Commentary on the Pharmaceutical and Medical Device Act* (latest edition)
- Matsuda Y., "Significance and Challenges of the Surcharge System in Pharmaceutical Advertising Regulation," *Journal of Drug Information*, Vol. 23, No. 1, 2021