As We Should Be ── Ten Convictions for Material Creators
After past incidents and the psychology of deviation, this series asks how we should be. From standing as an evidence steward rather than a salesperson, to responsibility for the reader's mental image, a conscience led by data, signing the whole document, and a duty to present efficacy and safety on equal footing — ten convictions articulating, across ten chapters, the professional backbone that prevents deviation.
01
I Am Not a Salesperson — Redefining the Role of Scientific Evidence Steward
People who build materials carry a second job title, I think.
Read →
02
Own the Image That Lands — Accuracy on Paper Is Not Enough
Every number in the material was accurate.
Read →
03
Data Before Conclusions — Standing as a Custodian of Evidence
When building a promotional piece, somewhere in the back of your mind sits the feeling that this drug should work.
Read →
04
Sign the Whole — What Happens When "This Slide Is Fine" Compounds
"This graph alone isn't a problem." "I'm only adding one slide." Assembled slide by slide under those quiet reassurances, the finished document ends…
Read →
05
Volunteering the Inconvenient — A Creed About the Duty to Tell
Twenty minutes on efficacy.
Read →
06
What I deliver is mine — taking ownership of outcomes
"The physician makes the final decision — I'm just handing over the materials." That sentence is half true and half evasion.
Read →
07
Quotas Are Constraints, Not Goals — Building Materials That Resist the Pull of Numbers
"Have you been watching this month's numbers?" — a single line from a manager can quietly reshape how a materials author works.
Read →
08
Competing with Integrity — Only Evidence-Based Words Last
Every impulse to disparage a rival product carries the same emotion underneath it: the fear of losing something.
Read →
09
Say It Yourself — How Disclosing Limitations, Uncertainty, and Conflicts of Interest Builds Trust
There will always be moments when staying quiet feels easier.
Read →
10
Conscience Can Be Transplanted — From Individual Integrity to Organizational Habit
As long as the commitment to deliver accurate information lives only inside one person, it fades the day that person transfers and breaks on the nig…
Read →