AI Material Review── How to build AI into material review, and where people keep the reins — in 10 parts

Material review is the work of checking promotional materials against the rules and having deviations fixed. Now generative AI is entering that work. AI makes materials fast and in bulk, surfaces the seeds of deviation by machine, and puts review criteria into words to reduce person-dependence. But a person still decides, at the end, whether it reaches clinicians and patients without misunderstanding. This series covers how to build AI into material review — and where people keep the reins — in 10 parts, grounded in the Pharmaceutical Act and the promotion guidelines.

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